<\/span><\/h2>\n\n\n\nNot narrowing down what channels to promote your content is incredibly wasteful and ineffective. You throw money at inefficient campaigns or waste your energy making posts that get little to no engagement. Both are not sustainable ways to run a business.<\/p>\n\n\n\n
Understanding which social channels, forums, and communities your audience is on allows pinpoint targeting. You can dedicate your resources more effectively, getting results faster without costly decisions that negatively impact your budget and ROI.<\/p>\n\n\n\n
To find which platforms your target audience uses, remember that different websites and social media platforms appeal to different demographics.<\/strong><\/p>\n\n\n\nSocial media platforms<\/h3>\n\n\n\n
Social media channels like Instagram appeal to younger audiences. On the other hand, platforms like LinkedIn might be more used by people in an older age demographic. Bear this in mind when targeting specific segments with any campaign.<\/p>\n\n\n\n
If you\u2019re selling a product or a service, you might be better off promoting on one channel alone. Case in point, B2B businesses tend to find more success on platforms like LinkedIn. Meanwhile, B2C businesses might thrive more on Facebook and Pinterest. A clear understanding of what you offer and who you appeal to will help you pick the appropriate promotion platforms.<\/p>\n\n\n\n
Get website referrals<\/h3>\n\n\n\n
In addition to promoting your content on social media, a powerful tactic is to focus on finding smaller niche websites. These smaller sites typically have audiences that are compatible or even the same as your existing readers. Create targeted content that appeals to these users and contact the website owners to build partnerships and relevant links.<\/p>\n\n\n\n
Traffic from referrals like this not only decreases your reliance on Google but typically converts significantly better. This is a positive side-effect of the audience that clicks through being your ideal customers. If they click through, they are the right audience, actively looking for what you offer. If your link and message piqued their interest, chances of conversion are significantly higher.<\/p>\n\n\n\n
Develop your brand tone of voice<\/h3>\n\n\n\n
Once you settle on a channel, remember that every post, interaction, and engagement should keep your brand voice in mind. Writing your blog in a formal tone while being sassy and informal in social media posts doesn’t work. This makes it difficult to have a consistent presence online and confuses your audience about who you really are. For effective branding, it\u2019s best to create posts that align with your brand voice.<\/p>\n\n\n\n
Additionally, maximize the performance of your carefully crafted posts by picking the right time to publish them. Study your chosen platform and research insight into when your posts can get the most views and engagement. Proper scheduling can help you break through the noise and get your blog posts noticed.<\/p>\n\n\n\n
Lastly, be sure to interact with your target audience online. A simple reply to a comment or query answer can help increase engagement for your blog and earn reader loyalty.<\/p>\n\n\n\n
<\/span>Participate in collaborations<\/span><\/h2>\n\n\n\nYou should also remember that not every blog or website out there is your competition. A great method to get people to read your blog is by collaborating with non-competitors who share a similar audience<\/strong>.<\/p>\n\n\n\nFor example, people with travel blogs might want to partner with those who own shopping blogs. Simply create content like \u2018Best Shoes for Traveling\u2019 or \u2018Finding the Right Shoes for Every Destination\u2019 for the other website. Add your link to a relevant page back to your blog, and it’ll benefit you both. The right partnership can help both blogs get noticed by more people.<\/p>\n\n\n\n
Of course, sharing a target audience shouldn\u2019t be the sole factor to take in when accepting a collaboration. You should also look into your potential partner\u2019s domain rating and traffic and see how they\u2019re performing SEO-wise. Doing so helps you choose the right collaborations or whether you should be collaborating at all.<\/p>\n\n\n\n
Properly vetting collaboration opportunities and working with the right people helps efficiently grow your blog online.<\/p>\n\n\n\n
<\/span>Keep in touch with your readers<\/span><\/h2>\n\n\n\nIf you do start to experience growth, it\u2019s important for you not to lose sight of the readers you already have. Before you shrug this off, remember that growth can overwhelm even the most composed people, and not knowing what to do with your increased visibility can cause you to lose touch with your audience.<\/p>\n\n\n\n
You might become too focused on creating more content that you end up having no more time to interact with your readers or respond to their comments. Sometimes, this can even result in you no longer giving each piece the same level of attention and care it deserves.<\/p>\n\n\n\n
If you frequently deliver lower-quality content, you may lose what your readers love most about your blog. A decline in quality or a less-than-satisfactory experience will push your readers away.<\/div>\n\n\n\n
To retain your readers, be consistent and dedicated to creating content that resonates with them and take conscious steps in maintaining relationships, be it by giving them rewards or sending them a thank you every now and then. These efforts can help you create an experience that existing audiences will love and potential readers will take notice of.<\/p>\n\n\n\n