{"id":5263,"date":"2014-10-29T09:22:44","date_gmt":"2014-10-29T14:22:44","guid":{"rendered":"https:\/\/www.rosehosting.com\/blog\/?p=5263"},"modified":"2022-06-03T03:46:35","modified_gmt":"2022-06-03T08:46:35","slug":"does-changing-web-hosting-location-affect-seo","status":"publish","type":"post","link":"https:\/\/www.rosehosting.com\/blog\/does-changing-web-hosting-location-affect-seo\/","title":{"rendered":"Does Changing Website Host Affect SEO?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p align=\"JUSTIFY\"><img decoding=\"async\" class=\"alignleft size-full wp-image-25800\" src=\"https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO.jpg\" alt=\"Does Changing Website Host Affect SEO?\" width=\"1200\" height=\"600\" srcset=\"https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO.jpg 1200w, https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO-150x75.jpg 150w, https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO-300x150.jpg 300w, https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO-768x384.jpg 768w, https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO-1024x512.jpg 1024w, https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO-860x430.jpg 860w, https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO-680x340.jpg 680w, https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO-500x250.jpg 500w, https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO-400x200.jpg 400w, https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO-200x100.jpg 200w, https:\/\/www.rosehosting.com\/blog\/wp-content\/uploads\/2014\/10\/Does-Changing-Website-Host-Affect-SEO-50x25.jpg 50w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p align=\"JUSTIFY\">Does Changing Website Host Affect SEO? In short, yes it does affect the SEO of a website. Changing the location of your web host can affect your website in several different ways. One of these is SEO and you site&#8217;s search engine listing position. Though many believe that location changes only have a minimal effect on a site\u2019s SEO rankings, here are several points that show how the effects can be significant.<\/p>\n<p align=\"JUSTIFY\"><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-662beaf541534\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-662beaf541534\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rosehosting.com\/blog\/does-changing-web-hosting-location-affect-seo\/#1-Server-Location-affects-SEO\" title=\"1. Server Location affects SEO\">1. Server Location affects SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rosehosting.com\/blog\/does-changing-web-hosting-location-affect-seo\/#2-Server-Quality-Affects-SEO\" title=\"2. Server Quality Affects SEO\">2. Server Quality Affects SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rosehosting.com\/blog\/does-changing-web-hosting-location-affect-seo\/#3-Page-Loading-Speed\" title=\"3. Page Loading Speed\">3. Page Loading Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rosehosting.com\/blog\/does-changing-web-hosting-location-affect-seo\/#4-Hosting-Plans-affects-SEO\" title=\"4. Hosting Plans affects SEO\">4. Hosting Plans affects SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rosehosting.com\/blog\/does-changing-web-hosting-location-affect-seo\/#5-Downtime-affects-SEO\" title=\"5. Downtime affects SEO\">5. Downtime affects SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rosehosting.com\/blog\/does-changing-web-hosting-location-affect-seo\/#6-Changing-Website-Structure-affects-SEO\" title=\"6. Changing Website Structure affects SEO\">6. Changing Website Structure affects SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 align=\"JUSTIFY\"><span class=\"ez-toc-section\" id=\"1-Server-Location-affects-SEO\"><\/span><strong>1. Server Location affects SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"JUSTIFY\">Google, ever since its inception, has been striving to organize search results based on relevance &#8211; one of these being the location of where the search originated. In essence, the results produced by a search in a certain country would prioritize websites located in that country.<\/p>\n<p align=\"JUSTIFY\">Google was initially relying on TLD\u2019s (Top Level Domain) to accomplish this. However, they have also started to use IP addresses to determine the location of the websites. Doing so has improved the quality of search results dramatically (in terms of location). When changing web hosts or hosting locations, it\u2019s best to consider the location of the servers. If your site is focused on a certain country, such as the USA, your host and it&#8217;s servers and infrastructure should also be located there as well. If not, your rankings could be affected significantly. If you\u2019re changing to a new host that\u2019s in the same country, then this shouldn\u2019t affect your site, but you\u2019ll also need to consider other factors as well.<\/p>\n<h2 align=\"JUSTIFY\"><span class=\"ez-toc-section\" id=\"2-Server-Quality-Affects-SEO\"><\/span><strong>2. Server Quality Affects SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"JUSTIFY\">When changing to a new host, you\u2019ll need to consider the quality of their servers. This relates not only the physical qualities, but to how they manage their servers as well. If the host has a tendency to crowd their servers with many sites and you\u2019re on a shared server plan, your site\u2019s performance will definitely be affected.<\/p>\n<h2 align=\"JUSTIFY\"><span class=\"ez-toc-section\" id=\"3-Page-Loading-Speed\"><\/span><strong>3. Page Loading Speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"JUSTIFY\">Google does consider the page loading speed when it comes to rankings. If your pages take more than 2 seconds to load, Google will drop your rankings.<\/p>\n<p align=\"JUSTIFY\">When changing web hosts, you\u2019ll need to look at the strengths and weaknesses of the new host carefully. Popular hosts don\u2019t always mean that they\u2019ll provide quality services, although it may look that way. In fact, being too popular can have its disadvantages as they\u2019ll likely be hosting quite a number of sites. Also, if you are considering signing up for a shared hosting account, please think again and reconsider. Being in a shared environment is never a good thing unless budget is a big constraint. If your budget allows, always choose a <a title=\"Linux VPS Hosting\" href=\"https:\/\/www.rosehosting.com\/managed-vps-hosting.html\">Linux VPS hosting<\/a> plan such as our SSD <a title=\"Linux VPS\" href=\"https:\/\/www.rosehosting.com\/\">Linux VPS<\/a> plans, as they will always perform better than shared hosting accounts.<\/p>\n<h2 align=\"JUSTIFY\"><span class=\"ez-toc-section\" id=\"4-Hosting-Plans-affects-SEO\"><\/span><strong>4. Hosting Plans affects SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"JUSTIFY\">If you\u2019re changing to a new host and considering a new hosting plan, this could also affect your site\u2019s SEO, especially if you intend to downgrade for whatever reason. Hosting plans do affect website performance. If you\u2019re moving up in a hosting plan, then there\u2019s a good chance that the move will affect your site positively.<\/p>\n<h2 align=\"JUSTIFY\"><span class=\"ez-toc-section\" id=\"5-Downtime-affects-SEO\"><\/span><strong>5. Downtime affects SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"JUSTIFY\">Changing site locations can result in downtime if not done properly. This usually happens when a site is waiting for the DNS to propagate, which could take anywhere from 24 to 72 hours. If your site is down during this period, then you can expect that your ranking have already been affected. The best way to prevent this is to have your site still running on the old host while you\u2019re building an exact duplicate on the new host. Once the DNS has been fully propagated, your site will continue to run as if nothing happened.<\/p>\n<h2 align=\"JUSTIFY\"><span class=\"ez-toc-section\" id=\"6-Changing-Website-Structure-affects-SEO\"><\/span><strong>6. Changing Website Structure affects SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"JUSTIFY\">One of the reasons why you\u2019ll need to create an exact duplicate of your site when moving to a new host is that, Google and other search engines have problems when it comes to changes in website structure. For instance, if you changed your Content Management System and reconfigured your site\u2019s structure, Google may see this as a new site and this will affect your SEO in a negative manner.<\/p>\n<p align=\"JUSTIFY\">If you intend to move your site to a new host, then it\u2019s best that you consider the consequences. The move may affect your site\u2019s SEO positively, but then again, it may not, depending on which host you choose. We, at RoseHosting have been doing migrations successfully for almost 14 years for thousands of happy customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does Changing Website Host Affect SEO? In short, yes it does affect the SEO of a website. Changing the location &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Does Changing Website Host Affect SEO?\" class=\"read-more button\" href=\"https:\/\/www.rosehosting.com\/blog\/does-changing-web-hosting-location-affect-seo\/#more-5263\" aria-label=\"Read more about Does Changing Website Host Affect SEO?\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":25800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[606,21],"tags":[10,607,608],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Changing Website Host Affect SEO? - RoseHosting<\/title>\n<meta name=\"description\" content=\"Does Changing Website Host Affect SEO? - RoseHosting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rosehosting.com\/blog\/does-changing-web-hosting-location-affect-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Changing Website Host Affect SEO? 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